{
  "brand": "HEX Filmworks",
  "naming": {
    "logo-": "Logos & marks",
    "icon-": "Icons",
    "pattern-": "Patterns",
    "image-": "Images",
    "gif-": "GIFs"
  },
  "generatedAt": "2026-07-12T18:17:44.405Z",
  "assets": [
    {
      "file": "icon-ai.png",
      "url": "/hex-kit/icon-ai.png",
      "label": "icon ai",
      "source": "HEX brand export"
    },
    {
      "file": "icon-apple-touch.png",
      "url": "/hex-kit/icon-apple-touch.png",
      "label": "icon apple touch",
      "source": "HEX brand export"
    },
    {
      "file": "icon-archive.png",
      "url": "/hex-kit/icon-archive.png",
      "label": "icon archive",
      "source": "HEX brand export"
    },
    {
      "file": "icon-contact.png",
      "url": "/hex-kit/icon-contact.png",
      "label": "icon contact",
      "source": "HEX brand export"
    },
    {
      "file": "icon-cut.png",
      "url": "/hex-kit/icon-cut.png",
      "label": "icon cut",
      "source": "HEX brand export"
    },
    {
      "file": "icon-favicon-96.png",
      "url": "/hex-kit/icon-favicon-96.png",
      "label": "icon favicon 96",
      "source": "HEX brand export"
    },
    {
      "file": "icon-grain.png",
      "url": "/hex-kit/icon-grain.png",
      "label": "icon grain",
      "source": "HEX brand export"
    },
    {
      "file": "icon-play.png",
      "url": "/hex-kit/icon-play.png",
      "label": "icon play",
      "source": "HEX brand export"
    },
    {
      "file": "icon-rec.png",
      "url": "/hex-kit/icon-rec.png",
      "label": "icon rec",
      "source": "HEX brand export"
    },
    {
      "file": "icon-route.png",
      "url": "/hex-kit/icon-route.png",
      "label": "icon route",
      "source": "HEX brand export"
    },
    {
      "file": "icon-signal.png",
      "url": "/hex-kit/icon-signal.png",
      "label": "icon signal",
      "source": "HEX brand export"
    },
    {
      "file": "icon-web-app-512.png",
      "url": "/hex-kit/icon-web-app-512.png",
      "label": "icon web app 512",
      "source": "HEX brand export"
    },
    {
      "file": "icon-work.png",
      "url": "/hex-kit/icon-work.png",
      "label": "icon work",
      "source": "HEX brand export"
    },
    {
      "file": "image-card-back.png",
      "url": "/hex-kit/image-card-back.png",
      "label": "image card back",
      "source": "HEX brand export"
    },
    {
      "file": "image-card-front.png",
      "url": "/hex-kit/image-card-front.png",
      "label": "image card front",
      "source": "HEX brand export"
    },
    {
      "file": "image-deck-cover.png",
      "url": "/hex-kit/image-deck-cover.png",
      "label": "image deck cover",
      "source": "HEX brand export"
    },
    {
      "file": "image-delivery-stamp.png",
      "url": "/hex-kit/image-delivery-stamp.png",
      "label": "image delivery stamp",
      "source": "HEX brand export"
    },
    {
      "file": "image-director-announcement.png",
      "url": "/hex-kit/image-director-announcement.png",
      "label": "image director announcement",
      "source": "HEX brand export"
    },
    {
      "file": "image-final-cut.png",
      "url": "/hex-kit/image-final-cut.png",
      "label": "image final cut",
      "source": "HEX brand export"
    },
    {
      "file": "image-founding-seal.png",
      "url": "/hex-kit/image-founding-seal.png",
      "label": "image founding seal",
      "source": "HEX brand export"
    },
    {
      "file": "image-linkedin-banner.png",
      "url": "/hex-kit/image-linkedin-banner.png",
      "label": "image linkedin banner",
      "source": "HEX brand export"
    },
    {
      "file": "image-linkedin-post.png",
      "url": "/hex-kit/image-linkedin-post.png",
      "label": "image linkedin post",
      "source": "HEX brand export"
    },
    {
      "file": "image-lower-third-16-9.png",
      "url": "/hex-kit/image-lower-third-16-9.png",
      "label": "image lower third 16 9",
      "source": "HEX brand export"
    },
    {
      "file": "image-new-work.png",
      "url": "/hex-kit/image-new-work.png",
      "label": "image new work",
      "source": "HEX brand export"
    },
    {
      "file": "image-on-set.png",
      "url": "/hex-kit/image-on-set.png",
      "label": "image on set",
      "source": "HEX brand export"
    },
    {
      "file": "image-premiere-1-1.png",
      "url": "/hex-kit/image-premiere-1-1.png",
      "label": "image premiere 1 1",
      "source": "HEX brand export"
    },
    {
      "file": "image-slate-badge.png",
      "url": "/hex-kit/image-slate-badge.png",
      "label": "image slate badge",
      "source": "HEX brand export"
    },
    {
      "file": "image-social-director.png",
      "url": "/hex-kit/image-social-director.png",
      "label": "image social director",
      "source": "HEX brand export"
    },
    {
      "file": "image-social-new-work.png",
      "url": "/hex-kit/image-social-new-work.png",
      "label": "image social new work",
      "source": "HEX brand export"
    },
    {
      "file": "image-social-on-set.png",
      "url": "/hex-kit/image-social-on-set.png",
      "label": "image social on set",
      "source": "HEX brand export"
    },
    {
      "file": "image-social-story.png",
      "url": "/hex-kit/image-social-story.png",
      "label": "image social story",
      "source": "HEX brand export"
    },
    {
      "file": "image-social-voice.png",
      "url": "/hex-kit/image-social-voice.png",
      "label": "image social voice",
      "source": "HEX brand export"
    },
    {
      "file": "image-specimen-1-1.png",
      "url": "/hex-kit/image-specimen-1-1.png",
      "label": "image specimen 1 1",
      "source": "HEX brand export"
    },
    {
      "file": "image-story.png",
      "url": "/hex-kit/image-story.png",
      "label": "image story",
      "source": "HEX brand export"
    },
    {
      "file": "image-viewfinder-story-9-16.png",
      "url": "/hex-kit/image-viewfinder-story-9-16.png",
      "label": "image viewfinder story 9 16",
      "source": "HEX brand export"
    },
    {
      "file": "image-voice.png",
      "url": "/hex-kit/image-voice.png",
      "label": "image voice",
      "source": "HEX brand export"
    },
    {
      "file": "image-wrap-credits-9-16.png",
      "url": "/hex-kit/image-wrap-credits-9-16.png",
      "label": "image wrap credits 9 16",
      "source": "HEX brand export"
    },
    {
      "file": "logo-a1-wireframe.png",
      "url": "/hex-kit/logo-a1-wireframe.png",
      "label": "logo a1 wireframe",
      "source": "HEX brand export"
    },
    {
      "file": "logo-a2-heat-field.png",
      "url": "/hex-kit/logo-a2-heat-field.png",
      "label": "logo a2 heat field",
      "source": "HEX brand export"
    },
    {
      "file": "logo-a3-solid-seal.png",
      "url": "/hex-kit/logo-a3-solid-seal.png",
      "label": "logo a3 solid seal",
      "source": "HEX brand export"
    },
    {
      "file": "logo-a4-monogram.png",
      "url": "/hex-kit/logo-a4-monogram.png",
      "label": "logo a4 monogram",
      "source": "HEX brand export"
    },
    {
      "file": "logo-bookends.png",
      "url": "/hex-kit/logo-bookends.png",
      "label": "logo bookends",
      "source": "HEX brand export"
    },
    {
      "file": "logo-cream-on-void.png",
      "url": "/hex-kit/logo-cream-on-void.png",
      "label": "logo cream on void",
      "source": "HEX brand export"
    },
    {
      "file": "logo-full-cream-on-orange.png",
      "url": "/hex-kit/logo-full-cream-on-orange.png",
      "label": "logo full cream on orange",
      "source": "HEX brand export"
    },
    {
      "file": "logo-full-cream-on-void.png",
      "url": "/hex-kit/logo-full-cream-on-void.png",
      "label": "logo full cream on void",
      "source": "HEX brand export"
    },
    {
      "file": "logo-full-orange-on-cream.png",
      "url": "/hex-kit/logo-full-orange-on-cream.png",
      "label": "logo full orange on cream",
      "source": "HEX brand export"
    },
    {
      "file": "logo-full-orange-on-void.png",
      "url": "/hex-kit/logo-full-orange-on-void.png",
      "label": "logo full orange on void",
      "source": "HEX brand export"
    },
    {
      "file": "logo-full-stacked-cream-on-void.png",
      "url": "/hex-kit/logo-full-stacked-cream-on-void.png",
      "label": "logo full stacked cream on void",
      "source": "HEX brand export"
    },
    {
      "file": "logo-full-stacked-void-on-cream.png",
      "url": "/hex-kit/logo-full-stacked-void-on-cream.png",
      "label": "logo full stacked void on cream",
      "source": "HEX brand export"
    },
    {
      "file": "logo-full-void-on-cream.png",
      "url": "/hex-kit/logo-full-void-on-cream.png",
      "label": "logo full void on cream",
      "source": "HEX brand export"
    },
    {
      "file": "logo-full-void-on-orange.png",
      "url": "/hex-kit/logo-full-void-on-orange.png",
      "label": "logo full void on orange",
      "source": "HEX brand export"
    },
    {
      "file": "logo-hex-mark.png",
      "url": "/hex-kit/logo-hex-mark.png",
      "label": "logo hex mark",
      "source": "HEX brand export"
    },
    {
      "file": "logo-hex-wordmark.png",
      "url": "/hex-kit/logo-hex-wordmark.png",
      "label": "logo hex wordmark",
      "source": "HEX brand export"
    },
    {
      "file": "logo-horizontal.png",
      "url": "/hex-kit/logo-horizontal.png",
      "label": "logo horizontal",
      "source": "HEX brand export"
    },
    {
      "file": "logo-mark-cream-on-orange.png",
      "url": "/hex-kit/logo-mark-cream-on-orange.png",
      "label": "logo mark cream on orange",
      "source": "HEX brand export"
    },
    {
      "file": "logo-mark-cream-on-void.png",
      "url": "/hex-kit/logo-mark-cream-on-void.png",
      "label": "logo mark cream on void",
      "source": "HEX brand export"
    },
    {
      "file": "logo-mark-orange-on-cream.png",
      "url": "/hex-kit/logo-mark-orange-on-cream.png",
      "label": "logo mark orange on cream",
      "source": "HEX brand export"
    },
    {
      "file": "logo-mark-orange-on-void.png",
      "url": "/hex-kit/logo-mark-orange-on-void.png",
      "label": "logo mark orange on void",
      "source": "HEX brand export"
    },
    {
      "file": "logo-mark-seal-cream.png",
      "url": "/hex-kit/logo-mark-seal-cream.png",
      "label": "logo mark seal cream",
      "source": "HEX brand export"
    },
    {
      "file": "logo-mark-seal-orange.png",
      "url": "/hex-kit/logo-mark-seal-orange.png",
      "label": "logo mark seal orange",
      "source": "HEX brand export"
    },
    {
      "file": "logo-mark-void-on-cream.png",
      "url": "/hex-kit/logo-mark-void-on-cream.png",
      "label": "logo mark void on cream",
      "source": "HEX brand export"
    },
    {
      "file": "logo-mark-void-on-orange.png",
      "url": "/hex-kit/logo-mark-void-on-orange.png",
      "label": "logo mark void on orange",
      "source": "HEX brand export"
    },
    {
      "file": "logo-mass-underline.png",
      "url": "/hex-kit/logo-mass-underline.png",
      "label": "logo mass underline",
      "source": "HEX brand export"
    },
    {
      "file": "logo-negative-tile.png",
      "url": "/hex-kit/logo-negative-tile.png",
      "label": "logo negative tile",
      "source": "HEX brand export"
    },
    {
      "file": "logo-orange-on-cream.png",
      "url": "/hex-kit/logo-orange-on-cream.png",
      "label": "logo orange on cream",
      "source": "HEX brand export"
    },
    {
      "file": "logo-solid-seal.png",
      "url": "/hex-kit/logo-solid-seal.png",
      "label": "logo solid seal",
      "source": "HEX brand export"
    },
    {
      "file": "logo-spine.png",
      "url": "/hex-kit/logo-spine.png",
      "label": "logo spine",
      "source": "HEX brand export"
    },
    {
      "file": "logo-stacked.png",
      "url": "/hex-kit/logo-stacked.png",
      "label": "logo stacked",
      "source": "HEX brand export"
    },
    {
      "file": "logo-ticker-rail.png",
      "url": "/hex-kit/logo-ticker-rail.png",
      "label": "logo ticker rail",
      "source": "HEX brand export"
    },
    {
      "file": "logo-voice-line.png",
      "url": "/hex-kit/logo-voice-line.png",
      "label": "logo voice line",
      "source": "HEX brand export"
    },
    {
      "file": "logo-void-on-orange.png",
      "url": "/hex-kit/logo-void-on-orange.png",
      "label": "logo void on orange",
      "source": "HEX brand export"
    },
    {
      "file": "logo-wordmark-cream-on-orange.png",
      "url": "/hex-kit/logo-wordmark-cream-on-orange.png",
      "label": "logo wordmark cream on orange",
      "source": "HEX brand export"
    },
    {
      "file": "logo-wordmark-cream-on-void.png",
      "url": "/hex-kit/logo-wordmark-cream-on-void.png",
      "label": "logo wordmark cream on void",
      "source": "HEX brand export"
    },
    {
      "file": "logo-wordmark-orange-on-cream.png",
      "url": "/hex-kit/logo-wordmark-orange-on-cream.png",
      "label": "logo wordmark orange on cream",
      "source": "HEX brand export"
    },
    {
      "file": "logo-wordmark-orange-on-void.png",
      "url": "/hex-kit/logo-wordmark-orange-on-void.png",
      "label": "logo wordmark orange on void",
      "source": "HEX brand export"
    },
    {
      "file": "logo-wordmark-void-on-cream.png",
      "url": "/hex-kit/logo-wordmark-void-on-cream.png",
      "label": "logo wordmark void on cream",
      "source": "HEX brand export"
    },
    {
      "file": "logo-wordmark-void-on-orange.png",
      "url": "/hex-kit/logo-wordmark-void-on-orange.png",
      "label": "logo wordmark void on orange",
      "source": "HEX brand export"
    },
    {
      "file": "gif-new-work-ticker.gif",
      "url": "/hex-kit/gif-new-work-ticker.gif",
      "label": "NEW WORK ticker loop",
      "source": "HEX mailer motion pack"
    },
    {
      "file": "gif-hero-loop.gif",
      "url": "/hex-kit/gif-hero-loop.gif",
      "label": "Hero film loop",
      "source": "HEX mailer motion pack"
    },
    {
      "file": "gif-hex-pulse.gif",
      "url": "/hex-kit/gif-hex-pulse.gif",
      "label": "HEX mark pulse",
      "source": "HEX mailer motion pack"
    },
    {
      "file": "gif-still-motion.gif",
      "url": "/hex-kit/gif-still-motion.gif",
      "label": "Still motion loop",
      "source": "HEX mailer motion pack"
    }
  ]
}